It is located in a quiet and probably the most expensive area to live in Kyiv called Pechersk.
Diadans offers its future residents:
Diadans had started their construction and wanted to develop their social media presence to attract the first buyers of their to-be-built apartments.
At least 56 other new residential complexes are located in the same area, with 20 of them being under construction at the time.
As the main target audience at that stage of the construction, we chose the investors. They are ready to invest in a project in progress to get more revenue after the building is finished.
In our communication, we decided to focus on two things :
Our research showed that those competitors still under construction and located in the same area mostly use stock images on their social media, with little to no branding.
It makes all of their content blend into one inexpressive post and doesn't help build a particular perception of their positioning.
Additionally, everyone talks about the same topics. Even the landmark that everyone brags about is the same on, being the most popular one in the area.
Our topics needed to be relevant and interesting to the investors.
Our visuals needed to be different from the market, communicate the advantages of Diadans and convey the high-end quality of the place.
In my rhythm
In our posts, we decided to talk about the topics that would be interesting to the investors, But also about the main advantages of the residential complex, such as
Modern and unique architecture
Variety of the layouts
Progress on the construction