Digital football arena during pandemic

Digital football arena during pandemic

Project release
Worked together for
Services provided
Media strategy development
Digital campaign ideation
Web Development
Traffic generating campaigns
Custom content creation
Influence marketing
Key visual development
In the sad times of the pandemic, when stadiums and fan zones are closed, BUD (Budweiser) has found a way to give Ukrainians vibrant stadium emotions while watching football at home.

A virtual stadium became the centre of the campaign – it was located on the landing page.

After registering on the website, users chose their avatar and took their seats in the arena – behind each seat, a gift was hidden. Because of the pandemic, Ukrainian fans couldn't visit the actual football games with their friends. But thanks to BUD they had the opportunity to invite friends to a virtual stadium and win football-themed gifts together, including the main prize: an invitation to the BUD fan zone in a real castle – a royal opportunity from the king of beer taste.

The fan zone included a buffet, music and broadcast of the final in the open air in compliance with all sanitary requirements and in the company of true connoisseurs of beer and football.

Hashtag Works