In the sad times of the pandemic, when stadiums and fan zones are closed, BUD (Budweiser) has found a way to give Ukrainians vibrant stadium emotions while watching football at home.
A virtual stadium became the centre of the campaign – it was located on the landing page.
After registering on the website, users chose their avatar and took their seats in the arena – behind each seat, a gift was hidden. Because of the pandemic, Ukrainian fans couldn't visit the actual football games with their friends. But thanks to BUD they had the opportunity to invite friends to a virtual stadium and win football-themed gifts together, including the main prize: an invitation to the BUD fan zone in a real castle – a royal opportunity from the king of beer taste.
The fan zone included a buffet, music and broadcast of the final in the open air in compliance with all sanitary requirements and in the company of true connoisseurs of beer and football.